thevault

You’ve entered The Vault. Welcome.

This area has been created to house important documents that will help you better understand our mission and focus at CPower and to help guide you in your interactions with our customers.

The documents contained within The Vault include the 2015 Growth Plan, which is our guide to generating growth in each market, as well as several other documents that provide support and context for the Growth Plan. You are encouraged to read the plan and these documents, study them, and refer to them often as you work to improve every aspect of our company that touches and affects our customers.

GROWTH PLAN

The CPower 2015 Growth Plan is our guide to generating growth in each market by building tools, strengthening the bonds we have with our existing customers, and increasing our effectiveness and reach with new customers.

It focuses on both current customers to ensure we preserve and grow the relationships we have as well as acquiring new customers and developing new business, and it offers strategies and tactics designed to do both.

The key to CPower’s success starts from within. Everyone has a role to play in this plan. It can’t be executed by a small group of executives or the marketing team alone. It’s our plan, and we’ll all have an ownership stake in it.

So grab a cup of coffee, get comfortable and learn how we’ll grow from the inside out.

THE OVERVIEW    THE FULL MONTY

REFERENCE DOCS

The section contains CPower reference documents that offer a deeper dive into several topics:

Competitor Contextual Analysis

A breakdown of CPower’s competition as well as the contextual players in the space.In this document we examine each company’s Website URL, Value Proposition, Markets and programs, and Customer engagement (opt ins for inbound marketing and social channels).

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CX Survey: Raw Summary (Lesson  4  Homework)

A survey of our customer’s reporting needs and on the effectiveness of communication with CPower. This document also includes a look at CPower’s most recent Net Promoter Score (NPS).

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Competitor Contextual Analysis

A breakdown of CPower’s competition as well as the contextual players in the space.In this document we examine each company’s Website URL, Value Proposition, Markets and programs, and Customer engagement (opt ins for inbound marketing and social channels).

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The Customer Journey

An analysis of CPower’s customer experience. This document evaluates every touchpoint our customers have with our company.

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CSP Awareness and NPS Satisfaction Survey

This document presents an analysis of our most recent customer survey from which we attained CPower’s baseline Net Promoter Score and Brand Awareness among our customers.

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Team Member Interviews

A summary of recent team member interviews from Baltimore, New York, Kennett Square, and Boston.Topics discussed include: The CPower Sales Process, Tools, The Customer Journey, CPower’s Brand, and CPower’s Value.

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CPower Creation Story

This brief doc explains a new way to explain who we are, where we came from and why we do what we do.

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Look, Tone and Feel

On the CPower Happenings page on the Vibe, you’ll find a presentation that gives an overview of our new “Look, Tone and Feel,” which puts a much more modern, progressive face on our company. Although you may have seen some of it applied to our improved trade show materials or in our new logo design, this presentation gives a comprehensive overview and explanation of the new CPower Look, Tone and Feel.

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